Course Structure

I st YEAR
Semester-I		Semester-II
Principles of Marketing I		Marketing Research
Principals of Accounting I		Management & Cost Accounting
Micro & Macro Economics		Financial Management
Principals and Practice of Management		Sales Management II
Organization Behaviour		Management Information System and e Business
Business Statistics & Quantitative Techniques		Principals of Marketing II
Business Law		Logistic & Supply Chain Management
Technology for Manager I		Technology for Managers II
Communication Skills		Consumer Behaviour
Sales Management I		International Business II
Introduction To International Business I		Economic Environment for Business
Foreign Language		Foreign Language II
Research Methology
Consumer Behaviour

2 ND YEAR
Semester-III		Semester-IV
Project Management		Personality Development & Interview Techniques
General and Life Insurance		Customer Relationship Management (CRM)
Knowledge Management		Total Quality Management (TQM)
Entrepreneurship & small Business Management		Global Business Environment
Retail Management

ELECTIVES		ELECTIVES
Marketing		Marketing
International Marketing		Case Studies in Marketing
B2B Marketing		Service Marketing & Cases
Export Procedures and Documentation		Advertising
Strategic Marketing		Distribution Management

Finance		Finance
Capital Investment & Financial Decisions		Direct & Indirect Taxation
Financial Markets		Security Analysis & Portfolio Management
Foreign Exchange Management		Project Finance
Mergers & Acquisitions		Capital Markets

Human Resources		Human Resources
Industrial Relationship & Labour Law		Strategic HR
Recruitment Training & Development System & e HR		Human Resource Management
Organization Development		Group Dynamics
Personal Administration		Industrial Psycology

Planner July 10 Batch

	I semester		July ’10 – Nov ‘10
	Field work		Dec ’10 – Jan ‘11
	II semester		Feb ’11 – May ‘11
	Summer Project		June ‘ 11 – July ‘ 11
	International Internship		Aug ‘11
	II semester		Sept ’11 – Dec ‘11
	IV semester		Jan ’12 – April ‘12